pay per crawl: a tecnologia que pode transformar o jornalismo

O jornalismo digital enfrenta desafios para financiar seu trabalho.

[{"selector":"#anim-2fb531b9-21ba-42ef-9738-25161ecca0cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6264e8a-3fa9-4938-bb46-7a0439d5b781","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a842da6a-a21f-4e99-894e-2eba715d617d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdc2f333-8e01-441e-b016-208cf203d905","keyframes":{"transform":["translate3d(0px, -146.10077%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8122cde8-2589-440c-8b43-16def9d322b6","keyframes":[{"offset":0,"transform":"translate3d(0, -1655.84733%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -465.624269196%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -158.29900474800002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -59.44491914700001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -25.831218348%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-d88505ce-e461-4795-827e-ca28e4100bf7","keyframes":[{"offset":0,"transform":"translate3d(0, -720.02435%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -202.47084722000002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -68.83432786%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -25.848874165%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -11.23237986%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

Inteligências Artificiais (IAs) se apropriam do conteúdo jornalístico.

[{"selector":"#anim-96f7f0d2-5e7c-4f97-81cc-5c8a745aa206","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d7365af-a831-4b54-83f4-7e536bca723a","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16e917f6-8efc-4669-b192-c992a1161e43","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9f285ae-bb2f-44ce-be29-d4afbf9e5040","keyframes":{"transform":["translate3d(0px, -146.10077%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Empresas de IA não oferecem nenhuma compensação monetária aos jornalistas.

[{"selector":"#anim-b8d4909d-bfbe-4a99-98eb-4f59092afed0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbd7a3cf-f35d-4d45-a2af-76a036a4baaa","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a1bdbf2-807c-46c4-b70d-324a653ca112","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-712956be-ea64-48ff-b211-5b093bc2a115","keyframes":{"transform":["translate3d(0px, -132.75762%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

1. O “Pay Per Crawl” surge como uma solução inovadora.

[{"selector":"#anim-7cc82264-a580-43ba-987a-92ed0e4fa2c4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35953458-a1c0-451b-9c14-b133b1e29258","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fc4244e-7d3c-4116-8140-a745ad9340f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27da4462-bbb8-4ae0-90df-7c835ab23b25","keyframes":{"transform":["translate3d(0px, -149.82746%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Essa tecnologia da Cloudflare cobra pelo acesso aos dados em tempo real.

[{"selector":"#anim-a264c90d-ee7a-474a-a0cc-f1a9d62012e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19209345-cf80-4747-bcb8-048f9adfe739","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50866c52-43d5-4470-965e-09861b112617","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-166cefa6-f282-434d-88c1-073915786290","keyframes":{"transform":["translate3d(0px, -132.0733%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

"

[{"selector":"#anim-a3010564-859d-4c01-a9d5-171eabfbf1b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c78bcef5-3017-4ee7-80b3-0c93f27b4d2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Os sites poderão bloquear IA ou cobrar pelo uso dos dados.

[{"selector":"#anim-66872ce8-3348-445c-ba44-5360d9cf5a8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e915ad4a-dcdd-4d9e-af46-95a37678d40e","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ab00757-a870-4d3c-a22c-ad18036598d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19d7ec63-8566-498f-895f-df3f9b976215","keyframes":{"transform":["translate3d(0px, -143.61629%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

IAs treinam com notícias, e os criadores originais precisam ser valorizados.

[{"selector":"#anim-d362392b-42d7-4188-bd81-852d7b234683","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d843f0a1-e3a9-4100-aaf3-65310d8fc2e5","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-df9e0a7d-6790-436b-b596-3aa5ebb65275","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fe3656c-353c-4979-903b-bfc2679aa7d8","keyframes":{"transform":["translate3d(0px, -131.55785%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Pesquisa mostra que raspagem de conteúdo traz visibilidade — e riscos

[{"selector":"#anim-0848b0be-082f-4f06-a4b4-b93d2baf346d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b22f8a8a-038c-4eb9-bc47-cde258461905","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4982827-9273-45e8-b632-5623ead301c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-068dadf9-afbe-4788-b181-ec1036c1fb92","keyframes":{"transform":["translate3d(0px, -132.75762%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Jornalistas poderão recuperar parte do poder sobre seu conteúdo.

[{"selector":"#anim-b97cb3ba-2942-4ba3-8aec-7a43decd241e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79ab3419-25da-49c2-9c59-6b274c122a81","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f82caaa-42c0-49cd-b4a2-06eb217f9b56","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43a6cbc8-fb4d-47cc-9931-79958e258dcf","keyframes":{"transform":["translate3d(0px, -146.72187%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Pay Per Crawl pode marcar uma nova era para a informação confiável.

[{"selector":"#anim-f98cdceb-3bac-478a-8d93-b939acff4a87","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b76851b9-ac50-494b-a07d-dc23b6ad3ee8","keyframes":{"transform":["translate3d(0px, 73.49108%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a597677a-91c6-40ef-a0b2-0a067b2c753b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9328ce04-0d3b-4b0e-91df-9b4517bafa90","keyframes":{"transform":["translate3d(0px, -129.49599%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b66470b-2688-4e7a-8e8c-fc4c325ede4c","keyframes":[{"offset":0,"transform":"translate3d(0, -737.60679%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -207.41502934800002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -70.51520912400001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -26.480083761000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -11.506665924%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-a2b33fc2-9991-4e34-a8e9-a115839297a3","keyframes":[{"offset":0,"transform":"translate3d(0, -1697.95247%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -477.464234564%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -162.32425613200002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -60.956493673%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -26.488058531999997%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}]

CRÉDITOS produzido por Marinaldo Gomes Pedrosa Jornalismo Pro com imagens de Unsplash Coverr Ana Keibalo Lightsaber Collection A Chosen Soul Olav Ahrens Rotne Rupixen FlyD Steve Johnson Katie Lyke Swello

[{"selector":"#anim-dd085a92-d08e-488f-a9d7-6efd48cdd0b6","keyframes":{"opacity":[0,1]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6a4397f-ea42-42b0-be42-c838d2d51be9","keyframes":{"transform":["translate3d(0px, 117.85199%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":5000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]